#mass appeal
#mass appeal

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Digiday

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them

Many brands chose celebrities over creators for Super Bowl ads.

Celebrities appeal to a broad mass audience, while creators may only reach niche communities. [ more ]

Mediapost

Mass appeal is becoming harder in today's polarized society, and brands that fail at it face financial consequences.

Digital media has replaced mass media, with niche channels catering to smaller audiences.

Challenger brands have a massive opportunity to focus on smaller communities and cultivate long-term partnerships. [ more ]

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